Landing pages have become the Omega-3's of Web marketing: If you're not using them and optimizing them ad infinitum, you're squandering your online ad dollars. Or so the landing page optimization ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 13 min 18 sec ago 19 min 20 sec ago By Ad Age Studio 30 - 31 min 2 sec ago By Tim Nudd - 1 hour 47 min ago By E.J.
Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...
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