LeBron James entered the NBA in 2003 with the most expectations in decades. What also came with James at the time was a groundbreaking shoe deal — seven years for $90 million, which seemed wild to ...

LeBron James' signature sneaker line isn't quite as storied as Michael Jordan's. But it's still got plenty of juice behind it. Sure, there are plenty of sneakers within LeBron's signature line that ...

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CLEVELAND -- During the Cleveland Cavaliers' 89-77 win over the Boston Celtics Tuesday night, LeBron James noticed a fan wearing some familiar shoes. Aaron Miller, 16, was recognized during the game ...

Fifteen years ago, LeBron James-- then fresh out of high school and yet to play a single NBA minute -- signed an unprecedented, seven-year, $90 million contract with Nike, which famously included a ...

The Los Angeles Lakers are probably not adding another Larry O'Brien Trophy to their collection this season. However, that does not mean it will not be another historic season in Hollywood. LeBron ...

The most important pair of shoes I’ve ever worn are the Blue Zoom Gen 1 LeBrons my Mom got for me just after my 11th birthday. Those shoes that she couldn’t have paid more than $100 for back in the ...

Nike’s LeBron XXIII celebrates LeBron and Bronny James’ first NBA game together with dual colorways symbolizing legacy and ...