Could beer and chocolate be "two great tastes that taste great together?" The Hershey Company is betting on the unlikely flavor combination, partnering this fall with Yuengling to market a ...
Founded and led by industry veteran Janice Varney Hamlin, the agency has become a trusted partner for companies seeking to transform their brands into global licensing successes. With decades of ...
IP licensing is a powerful way to engage existing players in your game and gain new users. Over the last two decades, I've had the pleasure of working with dozens of well-known licensors from Disney, ...
One surprising opportunity for brands the pandemic has triggered is the rapid growth of a whole new category of brand licensing: art and cultural IP. An increasing number of deals are being made ...
Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. BroadwayWorld and the Broadway Licensing family of brands (Broadway Licensing, ...
Studio marketing and licensing industry veteran Michael Peikoff has been promoted to the position of senior vp, licensing and merchandising for 20th Century Fox Licensing and Merchandising. By Staff ...
Bragman Nyman Cafarelli Public Relations and Marketing has formed BNC Licensing, a division that will identify and maximize licensing, retail and sales opportunities for BNC’s client base, which ...
During BlizzCon, Paul Sams, chief operating officer for Blizzard, sat down with IncGamers and talked a bit about how the company has changed over the years, especially with marketing. "When I think ...
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