Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Efficiency, scale, speed – for years, these have been the calling cards of AI-enabled ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Opinions expressed by Entrepreneur contributors are their own. I know we see literally hundreds of them all throughout the day, but what exactly is a logo? I’m betting most wouldn’t be able to answer ...

If you have yet to do so, take a minute to look through the highlights of the 27-page design brief explaining the thought and design process that brought you the new Pepsi logo. You’ve probably seen ...