In a softening global market, Swiss luxury watchmaker Longines is banking on vintage nostalgia to drive sales, proving that you don’t have to reinvent the wheel, just reissue it. Don’t call it a ...

Every watch brand has its stans, but Longines collectors are a different breed. “They are not interested in status, but rather in distinctive, refined, and historically significant technical ...

Longines has a history dating back to 1832, and its “winged hourglass” emblem is the oldest registered unchanged logo still in use, dating to 1889. The brand produced numerous designs that helped ...

The brand new Switzerland Luxury 2025 report stressed that in a market crowded with watch makers it is hard to stand out – Longines treads this path through a careful combination of heritage, renown ...

Longines has landed in SoHo, opening its second New York City boutique. “In a sense it’s a pioneering space,” Longines chief executive officer Matthias Breschan told WWD. “If you want to discover ...

Their new Spirit collection pays tribute to the historic pioneers, including Amelia Earhart and Howard Hughes, who placed their trust in Longines timepieces Any Toronto watch collector worth their ...

Longines is building on the success of its 2019 Heritage Classic with a new black version of its 1930s-style sector dial. The new 38.5mm model is based directly on a watch from Longines’ back ...

Blending timeless heritage with a modern vision, Longines unveils the latest addition to its iconic diving watch collection ...

If Longines had a golden age it would undoubtedly be the first half of the 20th century, when it nailed many entirely in-house creations with specific groundbreaking links to the dawning age of ...