Boston-based Hill Holliday has been selected by the Massachusetts Office of Travel and Tourism as its new ad agency. The agency is tasked with developing and implementing a new marketing campaign ...

The Greater Springfield Convention & Visitors Bureau’s outlook for the Western Massachusetts tourism industry in 2023 is largely positive but will ultimately depend upon one major new factor: the ...

Massachusetts is the birthplace of two renowned sports — basketball and volleyball. A road trip through this state offers a prime opportunity to explore its most famous sporting locations. Photograph ...

WEST SPRINGFIELD, Mass. (WWLP) – Explore Western Mass, also known as the Greater Springfield Convention and Visitors Bureau, held its inaugural meeting Friday at the Eastern States Exposition. The ...

Reenactors dump tea into the Boston Harbor to celebrate the 250th anniversary of the Boston Tea Party in 2023. Credit: STATE HOUSE NEWS SERVICE Last month’s Boston Tea Party anniversary celebration ...

International tourists to Massachusetts spent only about half as much money here in 2022 than they did before the pandemic, but a boost in spending among visitors from other parts of this country ...

Tourism in Worcester County accounted for some of the highest economic impact among Massachusetts’ 14 counties in 2023, which combined accumulated $23.6 billion in spending statewide. Worcester County ...

The Massachusetts Office of Travel and Tourism said Tuesday that $24.2 billion in spending took place in the Bay State as it released its 2022 economic impact on the industry. The state had 21 million ...

LOWELL — State officials touted the Massachusetts tourism economy Tuesday at the Greater Merrimack Valley Convention & Visitors Bureau’s annual Tourism Conference, where a focus was rekindling the ...

BOSTON - Tourism officials want more money to promote Massachusetts and warn that proposed cuts will cost jobs and damage the local economy. The Senate on Tuesday approved a $40.4 billion spending ...