Brands that deliver on their promise of a stellar customer journey reap rewards. The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Within the prospective customer journey, I find that one of the biggest challenges and ...

Consider using a likelihood ratio to measure the strength of statistical evidence for one hypothesis over another. Recent work has shown that when the model is correctly specified, the likelihood ...

The Tesla Model Y is shipping in just about two weeks, and it looks like Tesla has a lot of cars ready to sell. Early customers have been getting emails asking them to confirm deliveries, and the cars ...

A clear definition of corporate social sustainability — the ‘S’ in ESG — remains elusive. Many companies engaged in sustainability have clear metrics regarding environmental sustainability, but less ...

Recently the MagQuest competition on improving the measuring of the Earth’s magnetic field announced that the contestants in ...