In design jargon, “appetite appeal” describes the level of sensory stimulation that food packaging should have in order to attract consumers. A product covered with only type is by default less ...
We take the packaging our food comes in for granted. Yet many of the boxes, bags and bottles that protect our edibles were once groundbreaking — both in their design and in how they changed our ...
“One: Is it visible? Does it stand out from the competition and have stopping power? “Two: Is it visceral? Does it create a positive emotional reaction with ...
Paul Antoniadis is CEO and Executive Chair at good natured Products Inc, one of North America’s leading eco-friendly packaging companies. Whether you’re a new food business looking for a packaging ...
This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. When Casey Keller took the helm as CEO of Green Giant owner B&G ...
You know how frustrating this is: All you want is a teaspoon or two of capers, but your measuring spoon is too wide to fit into the mouth of the jar. Instead, you have to dump them out into a separate ...