We saw a lot of campaigns that just felt *right*, tapping into what people were actually talking about or feeling. From ...

Voters in Virginia, New Jersey, California and Pennsylvania have been inundated with campaign ads this year, with each state hosting critical off-year elections that offer a preview of the issues and ...

Emotional response insights from System1’s Test Your Ad platform and Competitive Edge database reveals the top ten global ads ...

Levi's "Pool Hall" ad staring Beyoncé and featuring her song "Levii's Jeans" is the top-performing retail ad so far this year. (Image courtesy EDO) Even in our increasingly digital world, where almost ...

Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended versions before ...

Super Bowl LIX was a one-sided affair as the Philadelphia Eagles punched out the Kanas City Chiefs 40-22 on Sunday night, denying KC their three-peat. With the game not holding very much drama, TV ...

Even if you’re not starting an advertising agency, odds are you or someone at your business is responsible for the company’s ads and marketing. It’s important to brainstorm creative ideas regularly or ...