Twitch is currently experimenting with new ad formats that are intended to interfere less with the viewing experience.

Twitch is rolling out a new way to put adverts on streams, and it’ll impact viewers who pause streams for an extended period of time.

Twitch is rolling out "pause-screen ads" starting February 10, 2026, a move met with criticism from viewers and streamers.

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Magnite, the independent sell-side advertising company, has announced the expansion of its ad solutions with the introduction of Pause Ads across a number of US streaming providers including DirecTV, ...

Time for a different sort of commercial break. Any subscriber to the ad-supported version of Hulu is bound to encounter the usual assortment of TV commercials that regularly interrupt a binge-watch of ...

Imagine watching “The Summer I Turned Pretty” – a YA romance series that’s filmed in the coastal town of Wilmington, North Carolina – on Prime Video and, upon pausing an episode, seeing an ad for ...

FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) platform ...