Last Sunday’s Super Bowl halftime show was the tenth to carry the Pepsi name. For now, it’s the last. As recently reported by Terry Lefton of Sports Business Journal, Pepsi will not be sponsoring the ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

NEW YORK -- Apple Music is replacing Pepsi as the new sponsor for the NFL's Super Bowl halftime show. The multi-year partnership was announced Friday and financial terms weren't disclosed. In a ...

Charlotte, North Carolina-based Coca-Cola Consolidated, the nation’s largest independent Coca-Cola bottler, has reached a multiyear partnership that will designate Coca-Cola as the official soft drink ...

NEW YORK -- Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial ...