Following a limited release via their own retail outlets, Primitive's latest collaboration with Nike Skateboarding is now hitting select skateshops nationwide. P-Rod's San Diego-based skateshop hit ...

This Nike SB Dunk Low might look like a general release at first glance, but a closer look reveals a connection to one of Nike SB's biggest athletes. That would be Paul Rodriguez, who has his "PR" ...

We already know that several of you out there are lining up or logging on for the release of the Air Jordan 3 Retro "Powder Blue" but if you are looking to set your own trend then look no further than ...

Primitive War was the underrated sci-fi hit 2025 deserved, but if you're looking for more stories of dinosaur violence, you ...

To help celebrate the born day of the late and great 2Pac, renowned photographer Mike Miller and Primitive Skateboarding released today a limited skate deck featuring the iconic hip-hop artist. The ...

Mega-tours such as the Ozzfest and Family Values have helped bring heavier music to the forefront in rock, but those super-sized showcases don’t always allow aggressive bands to shine. After several ...

BACK TO BASICS: Todd Elliott makes music around the campfire at the Firefly Gathering. Photo by Mike Bellame If you’re looking to learn how to make your own bow and arrow, weave a belt or carve a ...