Businesses invest a significant amount of time and money in creating comprehensive marketing plans. They set ambitious goals, lay out strategies, and execute a plan to achieve them. In fact, they may ...

Mailchimp's email-SMS combination plans include capabilities like Generative AI features and audience segmentation.

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

If you don't have the right pieces in place for your next launch, your marketing won't attract the right prospects and your sales team will struggle to close deals. That's why you want to do ...

Every business needs a marketing plan – a systematic approach to attracting the consumers you hope will become your customers. A marketing plan is a prime component of your business plan; your ...

Anyone who relies on the internet to sell their products knows just how fickle potential buyers can be when purchasing said products. No matter how dynamic or impactful you think an advertising ...

Over the course of the last few months, I've had the opportunity to review various marketing plans. Often, the plans fell into one of two categories. One group comprised brief documents containing ...

Business as usual has been halted due to the coronavirus pandemic, and as a result, many brands are changing how they market to consumers. The times call for heartfelt, simple expressions and that is ...

With less than 100 days to kickoff of Virginia Tech Football's 2022 season, the Virginia Tech athletic department has announced promotional plans, theme days and Effect Game dates for the Hokies' ...