A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

Opinions expressed by Entrepreneur contributors are their own. You’ve probably already gotten the message by now that your new company or startup needs a good mission statement. It’s how you pinpoint ...

When you think about the vision and heart of your company, what comes to mind? Do your employees and customers clearly understand these same ideas? If not, it’s a pretty good sign that you don’t have ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...