“It’s a wonderful time to be a CMO in the B2B world,” suggested Margaret Molloy, in a recent Forbes article. The role is rapidly changing and those marketers who can lead the change are poised to have ...

Chuki Obiyo explores how "revenue-intelligent" General Counsel drive growth by embedding legal strategy into the sales cycle early, reducing friction, protecting margins, and accelerating deal ...

According to the latest State of Revenue survey of c-suite executives, pharma manufacturers are prioritizing digital transformation while struggling with inflation and supply chain disruptions.

Increased patient financial responsibility, difficult patient collections and value-based reimbursement models have presented significant financial challenges for hospitals and health care providers.

Instead of B2B organizations putting all their information cards on the table for revenue planning, many company executives are opaque about the growth strategies, go-to-market approach and ...

Estimate demand function to understand initial product pricing vs. quantity. Use derivative for the revenue equation to find marginal revenue changes. Marginal revenue derivative is a tool to guide ...

According to the 2023 State of Revenue Report, pharma companies are prioritizing digital transformation while struggling with inflation and supply chain disruptions. Entering 2023, pharma executives ...

Businesses are primarily successful based on how much money they make or their revenue. But while anyone can roughly grasp revenue, what it means and why it’s essential, revenue as a business figure ...

Dr B. Yerram Raju, Ph.D., from Andhra University is a banker turned economist having worked with the SBI for nearly three decades. He was Senior Faculty and Dean of ASCI for nearly 8years and ...

The collapse of the aviation and maritime sectors loom as President Bola Tinubu planned to strip key regulatory agencies of their revenue collection functions, thereby, threatening their operations ...