Researchers often use sample survey methodology to obtain information and make inferences about a large aggregate or population. The application of a wide variety of available sampling designs ...

By Courtney Kennedy, Andrew Mercer, Scott Keeter, Nick Hatley, Kyley McGeeney and Alejandra Gimenez As the costs and nonresponse rates of traditional, probability-based surveys seem to grow each year, ...

This study reviews the Census Bureau’s annual economic surveys. Specifically, it examines the design, operations, and products of 11 surveys and makes recommendations to enable them to better answer ...

Ipsos conducted the National Public Opinion Reference Survey (NPORS) for Pew Research Center using address-based sampling and a multimode protocol. The survey was fielded from May 19 to Sept. 5, 2023.

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...