If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking ...

Analytics software like Google Analytics provide a huge amount of useful information that site owners can use to optimize their sites for conversions. It’s very useful to know which site your visitors ...

Rather than looking at one particular data signal, attention metrics include a variety of data points, which are fed into a machine-learning model to predict the likelihood that a given media ...