I’m sure I’m not alone when I say that simple logos are the best kind of logos. If you don’t agree, consider the world’s top 100 brands, according to Interbrand. In the universe of logos it is widely ...

A logo is not a graphic. It’s a rallying point. I treat it like a symbol people can believe in, not just recognize. That’s the standard that separates forgettable marks from icons. My take is simple: ...