Gamefam and Paramount Games Studio have partnered to bring the yellow sponge who lives in a pineapple under the sea to Roblox for the first time. As part of the 25th anniversary of Nickelodeon’s ...

In an effort to capture the attention of younger fans and celebrate the 25th anniversary of popular childrens’ cartoon SpongeBob SquarePants, the National Football League (NFL) has partnered with ...

For Roblox fans, this year’s Super Bowl is coming to Bikini Bottom. Thanks to a collaboration between the NFL and game developer Gamefam, a number of the company’s popular Roblox games, including the ...

Gamefam announced last week that it was partnering with the NFL on a special activation: A SpongeBob-themed Super Bowl event within several of its popular games in Roblox. This event is a continuation ...

Gaming with Kev transforms into every SpongeBob SquarePants character in Roblox and causes underwater madness.

Writes about all things tech and gaming. Spends off-hours on Apex Legends or on another Witcher 3 Baldur's Gate 3 replay. Other times you could find Neville trying to catch up on his annual Goodreads ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Olipop is introducing a limited-edition soda flavor ...