Big baits catch big bass. It's that simple. But knowing when and how to throw these giant lures isn't as cut and dry. There are specific scenarios where bass respond better to larger baits and are ...

Fisherman are always looking for that right lure, the one that will help them land the fish of a lifetime. During the past year or so, that urge has suddenly gotten more expensive with the sale of new ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Fishing duo Cole & Jay utilize a finesse swimbait strategy to target and catch numerous bass holding in the shallow backwaters.