The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. CTV advertising enables marketers to reach their audiences with high-quality and engaging ...

Advertisers are flooding Connected TV with dollars, but a new industry report suggests they’re flying blind. The missing ingredient isn’t creative firepower or bigger budgets. It’s data. The 2025 ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s ...