Christine Benz: Dave, I sense that a lot of people who wear that market strategist cap at other firms are kind of top-down. They’re not necessarily leveraging the bottom-up research that you are. Do ...

One of the biggest challenges early-stage startup founders face is predicting and managing revenue growth. In most organizations, this looks like top-down forecasting and starts with determining the ...

As organizations race to implement generative AI and agentic AI systems, they face a critical choice between: • Top-down innovation involves a strategic mandate, such as from the C-suite, for AI ...

More than 70 graduate students from across the country and Purdue University are on campus this week to learn about a new approach to 21st century electronic materials and devices. A team of Purdue ...