So you’ve come up with a creative name for your business or your product. You have thought hard about it, and probably feel a vested interest in this name. The next step in protecting your name is to ...

SAN JOSE, Calif.--Netflix built its popular Internet DVD rental store on the backs of small online marketing partners. Now it's concerned that those same affiliates are infringing its trademark in the ...

Markavo.com is focused on providing businesses of all sizes a simple, fast, and economical approach to registering and protecting trademarks in the U.S. and worldwide. Markavo.com searches, registers, ...

In the competitive landscape of branding and intellectual property, conducting a trademark search before adopting a brand name or filing a trademark application is not just best practice—it’s ...

As India's startup and digital business landscape accelerates, brand identity has become one of the most valuable business assets. But protecting that brand-its name, logo, and market identity-is ...

Google’s informal corporate motto is “Don’t be evil” but the search engine provider isn’t viewed as particularly nice by a growing list of companies that claim Google is misusing their trademarks and, ...

Aiming to pre-empt mounting complaints of trademark violations, search company Google has asked a court to rule on whether its keyword-advertising policy is legal. The Mountain View, Calif.-based ...

On May 19, 2004, auto insurance company Geico sued Google and Overture for allegedly violating its trademarks in search-related advertisements, in the latest legal salvo against the Internet companies ...

Netscape settled a 5-year-old lawsuit brought by Playboy Enterprises, a week after a federal appeals court ruled that the Web company could be held liable for the unauthorized use of trademarks in ...