Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the entire shopping journey, from product discovery to payment to post-sale ...

Talon.One launches Unified Incentives Protocol making loyalty and promotions machine-readable for AI agents, including new extensions for Google’s UCP ...

Google has launched the Universal Commerce Protocol (UCP), an open-source standard designed to enhance commerce on AI-powered ...

Google launched the Universal Commerce Protocol (UCP), an open standard enabling AI-driven shopping agents to complete tasks ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.

Google's new standard lets AI find and buy products for you in a single chat, skipping the usual checkout hassle.

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO ...

Google launched Universal Commerce Protocol to connect AI agents with retailers at scale, but stopping fraud requires agent trust management and intent detection.

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...

Shopify's Harvey Finkelstein said agentic shopping enables merit-based personalization, reducing the role of ad spend and ...