Laura DiDio is principal at ITIC. She has over 25 years of experience in IT as an analyst, consultant, writer and investigative reporter. Organizations across industries have more access to data than ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

The evolution of digital experiences over the years has made it vital for businesses to refine their digital communications and deliver a seamless experience. With 72% of customer interactions now ...

The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies. As scepticism creeps more and ...

One of the key lessons from Florida Virtual School’s collaboration with the AI-enabled data platform Doowii was the ...

Behavior-tracking software firm Amplitude Inc. today launched a new, simplified platform experience designed to make it easier for users to get started with the company’s products. Called Amplitude ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

The recently published 2025 Website Analytics Emotional Footprint report from global IT research and advisory firm Info-Tech Research Group highlights the top solutions that help organizations enhance ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and ...