OpenAI will start testing advertisements in the ChatGPT app for certain US users, marking a major shift for the company as it seeks to bolster revenue from the popular chatbot.

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Picture this: you create a single prompt, click “generate,” and voilà—twenty unique short-form video ads, each speaking to a unique kind of viewer. No huge production teams, no re-shoots, no bland content trying to appeal to everyone. Just lightning ...

I hate targeted ads. Every time I go online, something’s being pitched to me like I’m Richie Rich, and the algorithm behind it clearly doesn’t care about anything other than draining my wallet. What’s wild is how bad advertisers are at getting my ...