The competition, run by Visit Sweden, offers winners ‘one-year rights’ to one of five uninhabited Swedish islands ...

Sweden is encouraging visitors to travel to the country – in pursuit of boredom. The tourism board has launched a campaign to promote slowing down and doing almost nothing, and the wellness benefits ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

Sweden is a tourist magnet for all those interested in Scandinavian lifestyle and design. From its leading position in the worlds of Scandinavian lifestyle and design to the natural beauty of the ...