Vodafone is testing the artificial presenter because ‘AI is so much a part of everyday life.’ ...

The German subsidiary of British telecom Vodafone used an AI influencer to advertise a promotion on its TikTok account, marking its most recent foray into AI-generated advertising. Last year, the ...

Joe has been writing about consumer tech for nearly seven years now, but his liking for all things shiny goes back to the Gameboy he received aged eight (and that he still plays on at family ...

'We're not generally superior, you know' Vodafone's 'best bar none' ad campaign has drawn fire from a rival mobile operator over claims it may be misleading consumers – criticism seconded by the ...

Vodafone is developing plans to allow companies to target advertising at mobile phone users from this summer. From the middle of this year, the network is hoping to introduce advertising as part of ...

I opened TikTok while visiting Germany last week and stumbled across a Vodafone ad being presented by a woman who probably doesn’t exist. The ad includes several “tells” that suggest the presenter was ...

Vodafone's newest TikTok spokesperson is an AI. The German subsidiary of British telecom Vodafone used an AI influencer to advertise a promotion on its TikTok account, marking its most recent foray ...