Web pages are on average twice as slow to load when their tracking software isn't blocked, says a new study by Ghostery. See How You Have Been Tracked Online Online tracking is a murky business--but ...

Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding with the Justice Department in a landmark case against the tech giant that ...

WASHINGTON (Reuters) - Online advertisers are proposing a mix of consumer education, disclosures about what information is being collected and special protections for children and sensitive ...

APP's pivot to e-commerce and web advertising segments has driven their renewed growth opportunities indeed, as observed in the accelerating top-line growth & richer profit margins. If anything, we ...

Is the web thriving or faltering? Google has an unexpected take in a new legal filing. Google is heading back to court soon in hopes of convincing a judge that it should not have to split up its ad ...

AppLovin’s first quarter results were well received by the market, as the company achieved substantial year-over-year revenue growth, driven by enhancements to its advertising technology and continued ...

Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.

AppLovin's stock surged 53% since April, outperforming the S&P 500’s 13% gain, driven by ad-tech focus. The Axon platform processed 1B+ daily users, delivering 71% YoY ad revenue growth to $1.16 ...

Marketers have used animated characters and real-life humans to enliven brands from Green Giant's Jolly Green Giant to Palmolive's Madge for a long time. Now, to give their brands a human touch on the ...

Six reasons why the Web is failing as an advertising medium, and four reasons why it will succeed. Why it's failing: 1. The media recession. Regardless of whether there is a recession in the overall ...

Pop-up ads, lay-under ads, blanket ads, little bugs that fly across a browser window — they’re all symptoms of an evolutionary shake-up that has hit the online advertising world, analysts say. And ...