There is a chance you’ve heard of the concept of sonic branding, as it is continuing to gain popularity. According to Deloitte, Sonic branding is the concept of utilizing auditory elements to help ...

In today’s digital landscape, business owners must prioritize brand consistency across all platforms. A unified brand identity, from visual elements to messaging, creates a cohesive customer ...

Your impact on the perception of your organization is more significant than ever, and this is where personal branding becomes a key tool to leverage. 82% of people more likely to trust a company when ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a fuzzy brand." But do you know what a brand and branding actually is? Far too ...

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

These days, there is more discussion about the importance of cultural sensitivity than ever before. A great deal of this has to do with the fact that we live in an increasingly global society in which ...

Are you interested in guaranteeing appeal to an estimated 94% of your potential audience? If you’re a business owner, the obvious answer is Yes. Duh. And if your organization is a nonprofit or a ...

Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers. In this episode, Katie Morton, editor-in-chief ...