The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

The well-heeled Marilyn Monroe reportedly once said if you give a girl the right shoes, she can conquer the world. The allure of high-heeled shoes is no secret among women, who have used them to ...

Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...

High heels might be a step above the rest. A recent study published in Personality and Individual Differences found that women are perceived as more sexually and physically attractive, feminine and of ...

Scientific research can sometimes instantly alter our perceptions of the world. Why, without research we'd have never discovered that saturated fat is so bad for us. Nor would we have discovered that ...

Why do we do it to ourselves? After new research this week showing nine out of 10 women have experienced pain or other foot problems from skyscraper heels, you may wonder if we choose to shelve the ...

A disturbing new study claims that men like women wearing high heels because it 'signals they are ready for sex'. Its authors have been slammed by equality campaigner Nicola Thorp who said their ...