Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers are well aware that their buyers have shifted their behavior online. The ...

Famously, only about 5% of B2B buyers are looking to purchase at one time. The Drum asked its members for their thoughts on ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bonnie Moss The B2B buyer ...

Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many B2B marketers have successfully transitioned their strategy to include more digital ...

The sheer number of decision-makers involved in many B2B purchases can slow sales to a never-ending repeat of one-step-forward-two-steps-back. The B2B buying journey is nothing like most consumer ...

B2B buyers aren’t acting the way they used to, so neither should your marketing. Using insights from the first global B2B ...

A unified digital B2B commerce platform powered by GenAI can personalize e-commerce experiences and boost sales of complex, configurable products. Aleran Software helps manufacturers and distributors ...

Changes in buyer behaviours continue to evolve as new social technologies are introduced. Plus, buyers are thoroughly researching your business to validate your offering – but as the freedom of online ...

B2B buyers have changed - but has sales and marketing kept up? I believe the answer is no - and an AI hail mary isn't going to fix this. There's a better way to engage informed buyers. For the first ...

The game has changed, it's time to rip up the rulebook and find a winning new formula in B2B marketing. B2B buyers today have fundamentally different expectations than they did five years ago. The ...