India's brands are shifting to data-backed marketing strategies, redefining cultural occasions into measurable commercial ...
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical ...
As CTV advertising grows in India, the industry faces challenges in measurement and attribution. Advertisers seek clarity on ...
Times Network faces leadership changes as Rahul Chandran and Aanchal Johar resign. Speculations arise about their next moves ...
In 2025, India was among the standout performers, securing 32 Lions, including one Grand Prix and nine Golds. This year, the ...
Sunil Raina, Managing Director of Lava, emphasizes the importance of trust over price wars in building strong brands. His insights reflect a leadership philosophy focused on long-term relationships ...
The article discusses the potential future of Rahul Chandran and Aanchal Johar within Times Network, exploring their leadership roles and the implications of ...
The rise of global films in India is reshaping brand engagement strategies, allowing companies to connect with diverse audiences at the cinema. This trend ...
An analysis of Cannes Lions 2026 explores why AI, creators, sport and creativity shaped the festival, and why human judgment ...
Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced celebrated Indian cricketer Smriti ...
Debabrata Mukherjee, Managing Director, Lotte India (Havmor Ice Cream Division), will lead the Jury Chair for the 16th ...
Liz Taylor and Kainaz Karmakar discuss Ogilvy's Cannes achievements, India's creative voice, and the importance of brand ...
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