The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it ...

The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions ...

The company is creating a new enterprise-wide unit that unites teams from Disney Entertainment, Disney Experiences and ESPN.

Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how ...

In an otherwise muted year for marketing, brand refreshes have been bountiful. The trend comes as the industry stands at an inflection point, with pandemic-driven habits waning and ad spending ...

Chipotle Mexican Grill on Jan. 12 announced that President and Chief Brand Officer Chris Brandt has left his role, effective ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed ...

At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages ...

The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands ...

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail ...

Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of ...

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, ...