It's that time of year: Cannes Lions 2026 is upon us, and the case for marketing effectiveness has never been more urgent. We have never known more about how advertising and creativity work, but ...

Canon, a camera and printer brand, aimed to redefine its presence at the Drupa 2024 print exhibition in Düsseldorf, Germany, by transforming a high-stakes event into a long-term commercial opportunity ...

Nestlé Brazil, a food and beverage company, successfully revitalised its Aveia oats range in 2023, positioning it as a versatile cooking ingredient to enhance consumer engagement and increase market ...

Zoe Hamilton, Chief Strategy Officer for Unilever at Ogilvy London, and WARC's Amy Rodgers discuss why Dove's Real Beauty campaign proves the power of longevity in boosting marketing effectiveness.

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...

Global ad market set to grow 9.1% this year, a faster rate than the global economy and consumer spending. Experts say traditional planning approaches are no longer fit for purpose and must evolve to ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Marketers need to reframe brand-building and performance marketing as an integrated approach, with the role of brand-building emphasised as the digital disruptors grow. Marketers should focus on ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...