Although some people use them interchangeably, commercial photography and advertising photography are quite different. As a business owner, it's important for you to understand these specialties ...

A designer and photographer from RIT’s College of Art and Design blended their skills to create an award-winning campaign inspired by the tempestuous nature of the seven deadly sins. “Aureate de ...

Advertising today is similar to the art of photography. Master photographers manipulate light, use different filters, and employ tricks and tools to make us focus on one thing within the image; they ...

The American Advertising Awards, or ADDY awards, honor the best in local advertising and cultivate the highest creative standards in the industry. Three fourth-year advertising photography ...

An enterprising photography business owner cultivates current customers while developing new consumer and business segments. After identifying concrete marketing objectives to help grow the business, ...

Who wouldn’t want to share a Coke with Selena? Kathleen Franz, PhD Selena laughing in a picture from the Coca-Cola photoshoot, photo by Al Rendon, 1994. (NMAH Archives Center) Advertising agencies ...

Whether she’s shooting an advertising campaign for Nike or a photo spread for Vogue, photographer Bassie Maluleka’s images will likely have a common theme. That’s by design. By highlighting Black ...