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At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their ...

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles of the cookie.

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign collaboration test between Mondelez, the shopping rewards app Fetch and ...

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional ...

Google’s future success – regardless of any legal ruling – depends on is its YouTube strategy. Opening YouTube to outside ...

I never thought I’d have a chance to really say my piece like this," says Kevel CEO James Avery of testifying in the Google ...

Pinterest has been getting very “serious” about its investments in lower-funnel advertising products, says CRO Bill Watkins.

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages.

Nobody likes social media bots… but what about users who act like bots? Plus, even telling someone to go vote might get your content flagged.