From Jim Schlossnagle's rebuilding to Texas Tech's spending and college football as NFL 2.0, there's never a dull moment.

Last week, just days after college athletic programs were able to directly share revenue with their athletes, Felix Ojo, a five-star offensive lineman from Mansfield, Texas, announced his college ...

When Texas Tech outbid Texas for Felix Ojo, that was worth a laugh. But it's not as funny as the NCAA still calling its pros ...

Coaches are complaining about other schools making contract offers despite a new regulatory body and college football’s new ...

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

The Big 12 media days began on Tuesday, July 8, in Frisco, Texas. Here were the highlights, including coach and player ...

McGuire, though, embraced the challenge head-on. Rather than to run from high-caliber opponents and pave a more manageable ...

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...