Whether you want to reduce frizz, minimise the heaviness of thick hair or achieve a shampoo-ad shine, keratin treatments are considered the gold standard when it comes to smoothing and straightening.

It has emerged that one of Japan's top hair designers has been using Gravity shampoo — developed by KAIST researchers — as ...

The latest incarnation of the coworking trend has popped up at a beauty salon in Tokyo called Go Today Shaire Salon, where stylists who are just starting their careers can rent booths and shampoo ...

Anyone with curly, frizzy hair is no stranger to two-plus hour-long blowouts and endless hair straightener passes to iron out smooth locks. Luckily, there's an easier and more permanent route for ...

Japanese hair straightening, AKA "thermal reconditioning treatment," videos have been popping up across my social media timelines, but what is it exactly? The end results look similar to a relaxer, ...

If it feels like everyone on your social feed went to Tokyo this year, you’re not imagining it. Japan has become one of the premier destinations—not just for travel enthusiasts, but for beauty ...

Beyond the traditional boundaries of Scandinavian minimalism and Japanese wabi-sabi, the aesthetics from the far north and the far east have more parallels than one might think at first glance –it is ...

While silk presses and keratin treatments have been go-to options for women looking to straighten their hair, some are turning their attention to the more permanent solution of Japanese hair ...

We have come a long way in our search for straight hair. While the first straightener was invented in 1909, there were days of using an ironing board to smooth out frizz. Now we have nearly any tool ...

Add Yahoo as a preferred source to see more of our stories on Google. Can Japanese hair straightening work on Black hair? Pictured: black girl with long, straight hair. The natural hair movement has ...