The National Basketball Association (NBA) has long been a global stage for top-tier talent, drawing players from all corners ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...