Hollywood makes hundreds of films, so many that we can miss a few hidden gems that get overshadowed by blockbusters and award ...

While movies typically prioritize box office success and audience approval, some films defy expectations by boldly critiquing ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

IRVING, Texas—Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience partner ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

audience measurement. PODCAST: AdExchanger Talks. Measurement Will Never Be Perfect, And That’s Okay. BY Allison Schiff // March 8th, 2023. Ad measurement is becoming more challenging due to signal ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.