CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s “Last Week Tonight with John Oliver.” After ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

John Oliver tears apart Mehmet Oz's notion that getting a job allows people to "prove you matter," saying Oz is proof of the ...

After weeks of waiting, the most high-profile rebrand in minor league baseball has been set in stone. Emmy-winning comedian John Oliver offered a full rebrand t ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...

The Detroit Tigers Double-A affiliate, the Erie Seawolves, are bout to have one of the most unique alternate brands in all of ...

Couple of weeks ago, the show, the HBO show, last week, tonight with John Oliver put out a call to minor league baseball teams and said, hey, if you commit to us for a rebrand, we’ll put ...

Emmy-winning comedian John Oliver offered a full rebrand to one lucky minor league team on an episode of "Last Week Tonight With John Oliver" in May, ultimately selecting the Erie SeaWolves from ...