India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...

Articles written by Danny Advani ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

CloudTV enters India’s CTV ad market with Magnite tie-up as it eyes scaled monetisation With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large ...

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...

The anti-algorithm movement: Authenticity as our new imperative True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...