Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

Texas A&M volleyball earned multiple preseason honors from the SEC, including being No. 3 in the coaches' poll.

Chris and I ended up with the same No. 1 and aforementioned No. 2. A few years ago, I semi-ranked 178 of them. 💰 Texas Tech‘s lengthy NIL splurge has gone from fodder for “yeehaw oil money” jokes to ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

With college football season quickly approaching, some of the sport’s key figures are making their way to North Texas for Big ...

Michigan football 2026 recruiting class is currently ranked No. 7 in the nation after a torrid stretch to end June and begin July.

The truth is, college football has been on this NFL trajectory for a while. The recent recruiting headline was just a ...