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Ah, the joys of writing a business book. Just kidding! Here’s the sad story of most non-fiction authors: You spend months, maybe *years* writing. Shell out ungodly sums of $$$ to publish. And then you run the usual circuit... “Word of mouth” marketing. Unpaid speaking engagements, which is fancy-talk for handing out free copies. A few bucks of self-run digital ads. The end result? Fewer than 250 book sales per year. That’s what a new nonfiction book sells, on average. Peanuts. 🥜 Collecting dust
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