In 1996, U.S. Marine vet R. Lee Ermey appeared in a Coors Light commercial with John Wayne. Wayne had been dead for 17 years but was inserted into the spot using clips from the 1966 film CAST A GIANT SHADOW. The commercial boosted Coors Light sales by 10%. #ThrowbackThursday | U.S. Naval Institute
1:02
In 1996, U.S. Marine vet R. Lee Ermey appeared in a Coors Light commercial with John Wayne. Wayne had been dead for 17 years but was inserted into the spot using clips from the 1966 film CAST A GIANT SHADOW. The commercial boosted Coors Light sales by 10%. #ThrowbackThursday | U.S. Naval Institute
1.1M viewsJun 29, 2023
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For the first time in 12 years, the “chill train” is making an appearance in a Coors Light ad — and this time, LL COOL J is its conductor. Watch that ad and more during #SBLVIII on Sunday, February 11 on CBS and Paramount . | CBS Mornings
0:56
For the first time in 12 years, the “chill train” is making an appearance in a Coors Light ad — and this time, LL COOL J is its conductor. Watch that ad and more during #SBLVIII on Sunday, February 11 on CBS and Paramount . | CBS Mornings
1.9K viewsFeb 5, 2024
FacebookCBS Mornings
Coors Light Super Bowl 2024 Teaser, 'The Coors Light Chill Train: How It Works'
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